FREE LIVE WEBINAR FOR SOUTH AFRICAN BRANDS
Are You Missing One of South Africa’s Fastest Growing
Customer Markets?
FREE WEBINAR 3RD NOVEMBER 2026 12PM CAT
81% of South Africans believe brands focus mostly on younger people.
62% feels overlooked by marketers entirely...
Secure Your Financial Future Today
The 55+ Market Has Changed. Has Your Marketing?
The people turning 55 today are not the consumers many marketing strategies were built around.
They are working longer. Travelling. Starting businesses. Supporting families.
Buying online. Investing. Looking after their health. And making decisions about how they want to spend the next decades of their lives.
Yet many brands still communicate with this audience as though ageing automatically means slowing down.
That disconnect creates an opportunity for brands prepared to understand the market properly.
Many brands either overlook the market, stereotype it, or treat everyone over 55 as one homogeneous group.
During This Webinar, We’ll Explore:
The Market
Opportunity
Why the 55+ consumer controls more spending power than most growth strategies account for.
Where Brands Get It
Wrong
The assumptions, stereotypes and messaging mistakes that can quietly push this audience away.
What Today’s 55+ Consumer Actually Values
Trust, relevance, quality, respect and communication that reflects the way they really live.
How Brands Can
Respond
Practical areas to examine in your messaging, offers, channels and customer experience.
The Question Before You Register:
When was the last time your business deliberately reviewed how it communicates with someone aged 55, 65 or 75?
Not simply whether you can sell to them.
Whether they feel your business actually understands them.
That distinction matters.
WHO SHOULD ATTEND
This Webinar Is For You If You Are Responsible For:
Marketing or brand strategy
Business development or partnerships
Customer acquisition
Communications
Product or service development
Executive growth strategy
And particularly if your organisation operates in areas such as:
Travel • Financial Services • Health & Wellness • Lifestyle • Retail • Leisure
MEET THE SPEAKERS
For nearly two decades, Sonya and You’ve Earned It, have worked within South Africa's 55+ market, building a community and observing first-hand how this audience responds to brands, offers, communication and changing lifestyles.
YEI's difference is simple:
We don't just study this market. We have been in conversation with it for 18 years.
Sonya Girnat-Hallett
Founder, You’ve Earned It
YEI for Businesses. Connect with the Senior Market
South Africa’s 55-plus community is a growing, highly engaged demographic with significant spending power. You've Earned it offers businesses a powerful opportunity to connect with this audience through targeted advertising, content marketing and brand exposure.
Join Us Live
This webinar will run on Zoom for 60 Minutes.
Attend Live and Receive the research report Free normally priced at****
Can't make the Live Webinar. Register anyway and we will send you the recording